Graphics created for the TFL and social media ad campaign for Stacey Gillian Abe’s first solo exhibition at Unit London.
Focusing on the concept of shared memory, Abe’s latest body of work examines how memories have been passed down through her family from generation to generation. The ad campaign’s main asset focuses on this concept catching people’s attention with provoking words that float around the main figure. The graphic elements are carefully designed to be noticeable and bold but at the same time leave space for Stacey Gillian Abe’s work, encouraging people to visit the show for both the beautiful art and the concept behind it.
